Design is bigger than just designing. How can businesses leverage user-centric design as a differentiator to respond to changing trends and customer behaviors?
Hi There!
I’m Yuki, a Product Design Leader with background in cognitive science and business strategy. I coach teams to solve complex problems using a hypothesis-driven design process. I translate business problems into design opportunities, lead UX activities in cross-functional teams to build the alignment needed in order to deliver exceptional user experiences to archive business results.
“TBD = Tech x Business x Design”
— John Maeda
Design leaders are translators. We need to speak the language of business, speak the language of technology, get comfortable with the fact that “everyone is a designer!”
Convergence is happening faster than we can imagine, it’s the greatest time to be a designer because we can connect the bottom of the pyramid all the way to the top, to help build organization capabilities to define the future.
Beyond “UX”
When I'm not tethered to a desk, you will find me training in dance studios, playing board games with my kids, experimenting a new soup recipe or reading about behavioral economics.
If I understand how users are making decisions, I can adapt my offer to increase the likelihood of being accepted.