Louisa is an innovation project that was mean to experiment with AI and natural language process to help low-budget couples plan the wedding of their dreams. 

The team spent three weeks offsite and came up with dozens of new concepts to generate more user obsession. The team build the whole chatbot UI and backend before the end of the 3 weeks. We validated the concept with more than 12 real users and then move the feature into the Planner app experience.