The Challenge:

In the past few months, many navigation changes have been led by senior leadership's "gut feeling" instead of actual data and user-insights. The team is asked to provide navigational pathways to additional new features in a cluttered app experience.

Too many silo-ed features are competing for users' attention without underlying connectedness. The application has a "more" menu that is becoming a junk drawer. 50% of the app users visit the "more" menu without tapping any of the items.  

Research Methodologies: 

Use Card Sorting exercises to unlock users' mental model

/Card Sorting

is a method used to help design or evaluate the information architecture of a product. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups.