154 The Knot users participated

Two independent studies (open and hybrid)

We asked users to group 18 tasks into several buckets and label them.

Key Takeaways

The following items seem to go together ALL THE TIME-

Timeline + Checklist + Budgeter   “Planning” is the one of the popular suggestions for the tools bucket

1. Inspo + Style Quiz + Favorite Images + Vision Card

“Inspiration” is strongly favored to be one of the main buckets

2. Vendor Search + Saved Vendors + Reviews + Vendor Chat

3. Areas to pause and reconsider

Registry is not often correlated with WWS or GLM

Correlation between Wedding Vision and Profile is not as strong

Serendipitous Learning

There is strong natural affinity between WWS and Couple Photo & Profile (+60%)

Some affinity between Inspo and Vendors (~50%)